Go ASEAN, Go!

In the 2024 Olympics, there were four ASEAN countries managed to secure medals, highlighting both the competitive nature of the games and the growing athletic prowess within the region. These nations showcased their talent and determination on the global stage, bringing pride to Southeast Asia. Their achievements serve as an inspiration to other ASEAN countries to invest further in sports development and international competition, fostering a spirit of excellence and camaraderie among the member states.

TTL; A Holistic Marketing Approach!

Pict source: jagoanhosting.com

In the realm of marketing, ATL (Above The Line) and BTL (Below The Line) strategies have long been recognized as complementary forces. ATL focuses on brand awareness, casting a wide net to reach a broad audience through mass media channels such as television, radio, and print. On the other hand, BTL zeroes in on direct engagement and sales, targeting specific groups through methods like direct mail, promotions, and events.

However, the advent of social media has significantly transformed the landscape. The once clear boundaries between ATL and BTL marketing have become increasingly blurred. Social media platforms have emerged as a powerful hybrid tool, capable of executing both ATL and BTL strategies simultaneously. With the ability to reach vast audiences and create brand awareness (an ATL function) while also facilitating direct interactions, personalized marketing, and driving conversions (BTL functions), social media uniquely straddles both realms.

Today, a single social media campaign can achieve widespread brand visibility, foster community engagement, and directly influence purchasing decisions. Marketers can utilize these platforms to deliver a cohesive strategy that maximizes the strengths of both ATL and BTL approaches. For example, a well-executed social media campaign can enhance brand image through creative content, viral trends, and influencer partnerships, fulfilling the ATL objective. Simultaneously, it can drive targeted promotions, personalized offers, and interactive engagements that lead to measurable sales results, aligning with BTL goals.

As the marketing landscape continues to evolve, the integration of ATL and BTL through social media represents a paradigm shift. It underscores the necessity for marketers to adopt a holistic approach that leverages the synergies of both strategies. By embracing the multifaceted capabilities of social media, businesses can create more dynamic, engaging, and effective marketing campaigns that resonate with today’s digital-savvy consumers.

The integration of both strategies (ATL and BTL) is now referred to as TTL (Through The Line). TTL embodies a holistic marketing approach that seamlessly blends the broad reach of ATL with the targeted engagement of BTL. By leveraging the strengths of both, businesses can create more comprehensive and impactful campaigns. In the digital age, where consumer behavior is constantly evolving, TTL allows for flexibility and adaptability, ensuring that marketing efforts are both wide-reaching and deeply personalized. Embracing TTL enables brands to navigate the complexities of modern marketing, ultimately driving greater brand loyalty and achieving more significant business results.

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Membaca, menerjemahkan dan Meng-I'rob: Tentang 'Kerusakan Hati'

Bismillahirrahmanirrahiim 

Sekarang mari kita beri harokat perkataan ulama, Imam Hasan al Bashri di samping. 

قَالَ الْحَسَنُ الْبَصْرِيُّ رَحِمَهُ اللَّهُ

: فَسَادُ الْقُلُوبِ مُتَوَلِّدٌ مِنْ سِتَّةِ أَشْيَاءَ

١- يَذْنُوبُونَ بِرَجَاءِ التَّوْبَةِ

٢- وَيَتَعَلَّمُونَ الْعِلْمَ وَلَا يَعْمَلُونَ بِهِ

٣- وَإِذَا عَمِلُوا لَا يُخْلِصُونَ

٤- وَيَأْكُلُونَ رِزْقَ اللَّهِ وَلَا يَشْكُرُونَ

٥- وَلَا يَرْضَوْنَ بِقِسْمَةِ اللَّهِ

٦- وَيَدْفِنُونَ مَوْتَاهُمْ وَلَا يَعْتَبِرُونَ

Terjemahan bebasnya:

Imam Hasan Al Basri pernah berkata.

Rusaknya hati disebabkan oleh enam hal:

1. Mudah melakukan dosa dengan alasan bisa bertaubat

2. Belajar ilmu namun tidak diamalkan

3. Sekiranya diamalkan namun tidak ikhlas

4. Menikmati rejeki Allah tapi tidak bersyukur

5. Tidak ridha dengan pembagian Allah

6. Menguburkan mayat namun tidak mengambil pelajaran

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Sekarang mari kita bahas baris per baris (beberapa baris saja ya).
Selanjutnya, para pembaca sekalian boleh latihan sendiri-sendiri saja.

قَالَ الْحَسَنُ الْبَصْرِيُّ رَحِمَهُ اللَّهُ 

١- قَالَ: فِعْلٌ مَاضٍ مَبْنِيٌّ عَلَى الفَتْحِ، وَالفَاعِلُ ضَمِيرٌ مُسْتَتِرٌ تَقْدِيرُهُ "هُوَ.

٢- الْحَسَنُ: فَاعِلٌ مَرْفُوعٌ وَعَلَامَةُ رَفْعِهِ الضَّمَّةُ الظَّاهِرَةُ.

٣- الْبَصْرِيُّ: نَعْتٌ مَرْفُوعٌ وَعَلَامَةُ رَفْعِهِ الضَّمَّةُ الظَّاهِرَةُ.

٤- رَحِمَهُ:

    - رَحِمَ: فِعْلٌ مَاضٍ مَبْنِيٌّ عَلَى الفَتْحِ.

    - هُ: ضَمِيرٌ مُتَّصِلٌ فِي مَحَلِّ نَصْبٍ مَفْعُولٌ بِهِ.

٥- اللَّهُ: فَاعِلٌ مَرْفُوعٌ وَعَلَامَةُ رَفْعِهِ الضَّمَّةُ الظَّاهِرَةُ.

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Ini baris yang keduanya:

 "فَسَادُ الْقُلُوبِ مُتَوَلِّدٌ مِنْ سِتَّةِ أَشْيَاءَ"

١- فَسَادُ: مُبْتَدَأٌ مَرْفُوعٌ وَعَلَامَةُ رَفْعِهِ الضَّمَّةُ الظَّاهِرَةُ.

٢- الْقُلُوبِ: مُضَافٌ إِلَيْهِ مَجْرُورٌ وَعَلَامَةُ جَرِّهِ الْكَسْرَةُ الظَّاهِرَةُ.

٣- مُتَوَلِّدٌ: خَبَرٌ مَرْفُوعٌ وَعَلَامَةُ رَفْعِهِ الضَّمَّةُ الظَّاهِرَةُ.

٤- مِنْ: حَرْفُ جَرٍّ.

٥- سِتَّةِ: اسْمُ مَجْرُورٍ بِـ"مِنْ" وَعَلَامَةُ جَرِّهِ الْكَسْرَةُ الظَّاهِرَةُ، وَهُوَ مُضَافٌ.

٦- أَشْيَاءَ: مُضَافٌ إِلَيْهِ مَجْرُورٌ وَعَلَامَةُ جَرِّهِ الْفَتْحَةُ الظَّاهِرَةُ لِأَنَّهُ مَمْنُوعٌ مِنَ الصَّرْفِ.

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Berikut adalah i'rab dari kalimat nomor 1. "يَذْنُوبُونَ بِرَجَاءِ التَّوْبَةِ"

١- يَذْنُوبُونَ: فِعْلٌ مُضَارِعٌ مَرْفُوعٌ وَعَلَامَةُ رَفْعِهِ ثُبُوتُ النُّونِ لِأَنَّهُ مِنَ الأَفْعَالِ الخَمْسَةِ، وَالوَاوُ ضَمِيرٌ مُتَّصِلٌ فِي مَحَلِّ رَفْعٍ فَاعِلٍ.

٢- بِرَجَاءِ 

    ب: حَرْفُ جَرٍّ.

   رَجَاءِ: اِسْمٌ مَجْرُورٌ بِـ"بِ" وَعَلَامَةُ جَرِّهِ الكَسْرَةُ الظَّاهِرَةُ، وَهُوَ مُضَافٌ.

٣- التَّوْبَةِ: مُضَافٌ إِلَيْهِ مَجْرُورٌ وَعَلَامَةُ جَرِّهِ الكَسْرَةُ الظَّاهِرَةُ

Semoga bermanfaat. Mohon maaf jika mungkin masih ada yang masih keliru.